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Why a responsive Ecommerce website is important for your business?

15/07/2021

Why a responsive Ecommerce website is important for your business?

Having an ecommerce website is an important strategy for most business owners. In the growing competitive world it is extremely important to keep an eye on the latest trends and also understand the customer’s behavior. Since in the world of the web, things move at a blazing speed, it is important to keep a track of the happenings around you.

In 21st century , it is extremely important to have an ecommerce website, since it allows you to sell your products without having any geo boundaries. We can take cue of the ecommerce website success from giants like Amazon, Flipkart, Ali Express etc. Improvement of technology has allowed smart phone users to access apps, websites and games quickly. Today, everything is available to be ordered online and delivered quickly at your convenient address.

The experience of browsing an ecommerce website also depends greatly on whether you are using a smart phone or desktop. A site that appears attractive on the desktop may not be very user friendly from the smart phone. Since mobile devices accounts for over 50% of the increase in traffic on various websites, it is increasingly important to have a user friendly website for your company.

Therefore, if you want to stay ahead in this competition you must ensure that the ecommerce website that you have built is user friendly and easily accessible through any device be it smart phones, tablets, desktop or laptops. A responsive website allows your users to view an optimized version of the website no matter what device they are on. You must ensure that your customers feel at ease while navigating your website.

In a recent study it has been found that the percentage of Australians accessing the internet regularly has increased considerably. It has gone from 21% in 2011 to 55% today. It comes as no surprise that the amount of smart phone users have also increased, growing from 25% in 2011 to 72% today. The fact that a large number of people use the internet on a daily basis for various transactions showcase that the dominance of ecommerce website is likely to increase in the future as well. According to a research conducted by Stanford University on interactive design , three fundamental factors have been found to coexist that affects the users behavior considerably.

First of all users prefer a friendly , easy to navigate website as compared to those which are not easy to navigate. Since website can be easily accessed from smart phones, the key to holding potential client’s interest in by making the ecommerce website interesting. For example, if a customer finds it difficult to find the information or the product he or she is looking for, they are most likely to close the tab of your ecommerce websites, therefore affecting your sales.

Seemingly small considerations can play an important factor in driving your company’s revenue growth. Let us look at some of the key factors to keep in mind:

  • A responsive website speaks volumes about its versatility. It also suggests the investment that has been made by the owners. One of the main reasons why most customers leave a website is its slow loading rates. No one has the patience to wait for a website to take few seconds longer to load. In other words if your website doesn’t load up as quickly as in 3 seconds, this will trigger your customers to move to competitor ecommerce websites.
  • Another important factor is search engine optimization. This is required in order to make your website more visible and rank better. Since Google’s algorithms favour mobile friendly ecommerce websites, it would be ideal to implement responsive design in your website. Therefore , keeping single design for for all devices ensures that your website appears attractive , user friendly and filled with compelling product descriptions that influence your customer’s browsing patterns.
  • Another aspect to keep in mind is to reduce your bounce rate. In layman terms this means that the longer you are able to keep your customer’s on your website, the better is the possibility of them driving your sales. Every user has a significance as they can provide you with revenue.
  • In the year 2015, a report by Similar Web revealed that most traffic came from smart phones. Therefore it is quite important that the ecommerce websites that the companies create work significantly well on small screens. Distorted images or sub optimal layout should not be encountered by the users as this will hamper the company’s growth and revenue.

Although the cost of investing in a responsive website sounds scary at first, this can yield great results with the passage of time. In the long run these websites are easier to maintain and bring in revenue. A responsive website enables you to make changes once, which is visible everywhere. The fact that you don’t need multiple domains and websites for the users to access on their preferred device makes it worth the investment.

If you are ready to invest in a user-friendly responsive website, YourFlow is the right place for you. Our teams of creative enthusiasts are dedicated to provide you with the best solution for your ecommerce website. We customize and deliver according to your business requirements.