eCommerce is one of the emerging domains right now. It
is predicted that during the coming years more people will switch to online
shopping. As per Statista, by the year 2023, about 22% of retail sales will
come from online sales across the world. This is the reason everyone is on the
lookout for grabbing potential customers in the online platform and eCommerce
websites are rightly serving as their online storefronts extending a positive
experience to the consumers. The point of discussion today would be the
effectiveness of great UX (User Experience) in web design and development in Australia to help your eCommerce website drive growth and success.
UX or User experience is the primary element to define
the way users perceive an application online like a website or a mobile app and
interact with it. It needs a lot of effort to create a positive experience. You
need to test it umpteen times, make decisions about your target audience, and
update things in a way that each time you move a little closer to success.
The website structure should be sans complexities
One should be observant about the minutest element in
the structure of your website. The most crucial element happens to be
organising the information about the products and purchasing perfectly.v This
is the factor that has a great impact on the conversion rate. If the user faces
difficulty in locating the product they require then obviously they won't come
back to purchase anything, anymore. At the same time, it is also vital that
information related to payment options, shipping, and delivery, return policy,
and FAQs should be placed somewhere easier for the users to find them out.
Opt for social proof
Social proof is the situation where one's purchasing
habits get influenced by the ones who have purchased the product or service
before. The practice of reading reviews while opting for online shopping is a
classic example of this phenomena. The reviews are the social proofs we believe
than the descriptions offered by the sellers. Social proofs also constitute
mentions in notable publications, social media posts, awards, certifications,
and so on. Hence, including social proofs is a wise choice to enhance the
prominence of your eCommerce website.
The check-out procedures should be optimised
The users might leave or abandon the item if the
check-out takes a lot of time. One-page checkout is the best option to optimise
the conversion rate. This makes the transaction faster and customers keep
coming back to your page.
Use high-quality images
Images tend to be the only option to attract your
customers to your product or service offered online. So, it is essential that
the images representing your products should be very lucrative. So, you must
invest in high-quality images and that will ensure huge ROI in the long run.
If you aim to reach a bulk of potential customers and
are looking for an expert in web design and development in Australia
then Your Flow is the name you can trust to render a superb experience.