So you want to improve your business
results, but you're not sure where to start. There's so much information
online, and it's easier than ever to get your name out there, but why isn't it
The secret experts don't want you to know
that it is easier
to generate interest in your company, but you need to
put the work in.
This is where solid web design becomes
crucial, with small changes to websites creating potentially massive results.
When trekking down the online scene, flawed design and weak content are rife.
Still, professional website design can deliver a simple but elegant product
that converts, and that will improve your bottom line everytime.
Let's look at what is working for companies
and figure out what will work for you!
The Better It Looks, The Better It Works
By having intuitive navigation with a
responsive layout, visitors will be inclined to stay on your site to find the
answers they are searching for. Getting your menu right, successfully
navigating around sections of the site and a simple balance between text,
images, blank space, andgraphics.
Web designers specialize in balancing words
and graphics, striking a balance between simple elegance and substantial
information to maximize communication.
Clear Messaging - Don't Waste Time!
When a potential client goes to the
website, don't waste their time with pointless information!
Make the home page clear, precise, and let
them know what exactly you do for them.
Everyone is only interested in how your
site relates to them and what benefit they will get by staying on your site,
signing up, signing on, hitting the contact us button or clicking buy now.
Most potential clients just click away from
a site if they can't see the information they want within seconds. Provide this
without wasting words and present a clear call to action.
About Us Page - Vitally Important!
About Us pages, must efficiently
communicate the benefit of your services, and in this era of fast information,
a good impression must be made fast. Professional web designers use their
experience, coupled with up to date technology and knowledge of design trends,
to present thisimpression effectively.
Having links to social media amongst your
contact information is a simple hack that encourages visitors to connect with
your business. Facebook, Twitter, and other social media sites have become a
big way of attracting new audiences and bringing them to your site.
Search Engine Optimisation (SEO) describes
refining a website to improve the online search results of a site and can be
broken into three categories; on-page SEO, off-page SEO, and technical SEO.
There are so many complicated elements to SEO that it can only be genuinely
optimized across these categories by a professional.
Search engines, like Google, have developed
from a simple formula of how many times a keyword was reproduced to a very
complicated procedure using artificial intelligence to read and comprehend the
content of websites.
We've looked at how a site's aesthetics
help keep potential clients interested, logical navigation, and how important
it is to use clear messaging to help people find what they're looking for.
Your site does the selling, the SEO gets
traffic to your site, using a complex combination of content, backlinks,
authority sites, site speed, structured data, etc.
The only people with this expertise are professional web designers. You get a better website design standard, with better functionality that is easier to find and converts to sales better.