Do you know what makes a great eCommerce website? Content is the key! Often business enterprises do not pay attention to content production vs content consumption. How much the customers are getting smoother shopping experiences without friction assists in retaining them for a long time. This article will highlight how content personalization helps to create such meaningful experiences.
Content Personalization: What Is So Unique?
A customer always craves personalised attention. If customers find what they desire, most customers are ready to spend extra bucks on products/ services. Content personalization thus serves the needs by delivering relevant content. It helps to target the right audiences according to their buying nature.
Why Is Personalization Important?
Due to the rapid growth of digital marketing, more small entrepreneurs are coming up with eCommerce websites. After the pandemic, the demand for online products has seen a sudden rush. Still, 80% of websites didn't see a sharp inverse in sales profiles due to poor content strategy. Content effects n SEO ranking, it also helps to retain customers for a long time. Unfortunately, entrepreneurs still seem unaware of content personalization. Let’s see why content personalization is important.
Reason #1: Customer Prefers Personalized Interaction
Research by a renowned institution found that nearly 86% of B2B customers and 71% of B2C customers demand personalised interaction from brands. So, it is necessary to pay attention to shoppers. It helps generate potential business leads. The personalised content strategy led to a prospective call to action. Thus customers feel a deep connection with the brands.
For instance, if a discount notification comes just after placing the order, the customer is likely to unsubscribe from your brand. It is annoying as the content is irrelevant at that time.
Reason #2: Steady Business Growth
Your dream is to see stadium business growth. So you’re putting all your effort into designing the best websites. Have you paid attention to content personalization? You've definitely heard about impulse shopping. Hence not every shopping experience depends on rational thinking, most customers feel connected emotionally to products.
Personalised content leverages such emotions so that the shopper ultimately retains your products. Due to poor content strategy and irrelevant notifications, 48% of customers leave websites without purchasing products.
How Does Content Personalization Work?
To personalise the content, first, you need to have a clear idea of segmentation. It will help to present the right content for the right audiences.
Demographic personalization helps to capture different age and gender categories.
Behavioural personalization aids in interpreting customer buying behaviour. So by targeting this strategy you can present specific call-to-action for impulse shoppers.
Interest-based personalization delivers relevant content for appropriate audiences. For instance, the CFO might get interested in problem-solving-related content approaches, but the manager may require content about training and business processes.
Apart from segmenting audiences, you have pre-established goals like clickthrough rate, higher shares, high reach, etc.
Final Say
Personalised content provides memorable and enjoyable experiences. The sales journey can vary a lot depending on the seamless experience. You must know the strategy for great personalised content. Technology requirements should be your next concern. You must use the best analytics tool, CRM software to keep data synchronised. Looking for the best content writing services in Australia? Look no further than Your Flow Australia.