Nearly 15% of global retail sales take place online as online shopping takes over the market. Small businesses must have a well-developed eCommerce website if they want to be part of this growing wave. A well-designed eCommerce website doesn't just look good on the surface. A properly executed process will streamline the order process for customers and build brand equity that can carry your small business forward, resulting in real sales and profits.
Important Elements Of eCommerce Solutions
Every successful eCommerce website should have several key features, from the back-end coding to the checkout flow and clickable features.
Good UI/UX
Successful eCommerce websites have excellent user interfaces (UIs) and user experiences (UX). For an eCommerce store, good UI/UX includes filters that help customers find what they're looking for quickly, along with a search bar, clean design, and legible copy.
Good Online Security
Any data you process and/or store in your eCommerce store must be protected. It is your responsibility to handle the sensitive financial information of your customers, including credit card numbers and e-mail addresses. For eCommerce customer security, it is essential to password-protect your site and all other sensitive accounts. It is mandatory to authenticate and encrypt links between your site and your customers' computers using “transport layer security” (TLS), “secure sockets layer” (SSL), and HTTPS authentication. Also, make sure that your company's devices are protected against malware and viruses.
Exceptional Mobile Experience
Mobile phones are becoming increasingly popular among Internet users. Mobile devices also account for a larger percentage of browsing time for online shoppers. It is estimated that 75% of online sales will be made via mobile devices in 2023, according to Forbes. Your desktop site will automatically be resized for the mobile screen when you implement a responsive website design. Any web designer you hire should be able to provide responsive design functionality at your request; most design services offer responsive design by default.
SEO
Search engine optimization (SEO) improves your site's ranking on search engines, which in turn increases sales (or conversion rate). This can be achieved by applying different content strategies and techniques to your website's copy or product descriptions, such as adding certain keywords to your site's copy or product descriptions.
Smooth Checkout Flow
Sales can be lost because of a frustrating checkout experience. The longer, and more complicated the sign-up process, the more likely it is that customers will give up on the purchase. Add a guest checkout option so customers can make purchases without putting in a lot of information. If you already store your customers' credit card information (securely! ), you might consider adding a one-click checkout option instead of using the traditional loaded shopping cart. In addition, you can incorporate third-party payment options, or let customers sign up easily by linking their Facebook or Google accounts.
Your Flow Australia can provide you with the best eCommerce solutions. Connect with the best development professionals to know more about the benefits of eCommerce solutions for your business. Contact us now!