Content is the backbone of excellent eCommerce websites. Content marketing isn’t limited to writing blogs and articles for a few years. The changing Google algorithms and SEO analytics make it challenging to grab internet traffic.
Ranking higher in search engines isn't rocket science. A little effort accompanied by engaging content can be game-changing. Hence, follow the below ideas to hook our audiences.
5 Game-Changing Ideas For Posting Engaging Content
Idea 1: Add visually appealing layouts
Do you know more than 80% of business people agree that visually engaging content performs better? So you can expect higher organic traffic by incorporating small elements. But, you must know where to add visual elements and where not to add them.
For instance, if you publish small blogs or media posts (which include 200 to 300 words), you don’t need to focus on these measures. But, a long-format article covering 1000 words or more needs visual elements. Otherwise, visitors may feel bored while scrolling through your content. You can add the following:
- Infographics
- Emojis
- Quotes
- Tables
- GIFs
- Stock images
Idea 2: Converse with your audiences
The secret of engaging content is: Don’t write the article; converse with your audiences!
You’re pushing the content to grab the attention of particular audiences. So do not put words only; use the words strategically to communicate with your visitors. You can imagine the person conversing with you while having a cup of coffee. Conversational content gets a higher ranking.
Idea 3: Use simple phrases
Most writers make mistakes here! You don't need to be a pro while writing English content. Often, users need help to read long sentences. Contents that use simple phrases get a higher readability score in AI tools. Thus, don’t mess up with grammar and vocabulary while adding complex sentences; better use short and simple sentences to add life. Any audience would love to read such blogs that are easy to read and give precise information.
Idea 4: Maintain a flow, give a space
While writing long-format content, writers use multiple paragraphs. There is nothing wrong! But, you must maintain a flow of sentences while jumping from one part to another. If readers do not find any links between two paragraphs, they are likely to return from your websites.
Another thing one must know, give your reader enough breathing space. The pause you keep while changing the paragraph must allow the reader to consume. You can add questions to further think about some information.
Idea 4: Research well, drafts an excellent outline
Writing content isn’t a heck. The ultimate challenge is to rank it on search engines. When you get any topics to prepare, take enough time to research. Prepare a draft outline about what to put and what to avoid. Remember, the first draft doesn't have to be perfect!
Summing Up
Professional writers generally remain pro in writing short posts, blogs, and social media publications. But, the real challenge comes while preparing long-format ones. Follow the above ideas to make content readable and interactive. If your business needs a web content writing service in Australia, get in touch with Your Flow Australia. They are the best expert